Play & Party case study involving clever SEO techniques

URL: www.playandparty.co.uk

Tel: 01743 467 457

Play and Party stocks a huge variety of fancy dress outfits for children, teenagers and adults. Whether you are searching for pirate fancy dress costumes or Halloween costumes Play and Party are sure to have something to suit. In 2008 they launched their new fancy dress website so they could supply their fancy dress online. Play and Party quickly realised they needed to improve the presence of their website on a selection of the UK's main search engines so they used Weblinx Ltd in an attempt to achieve this.

Play and Party stocks a huge variety of fancy dress outfits for children, teenagers and adults. Whether you are searching for pirate fancy dress costumes or Halloween costumes Play and Party are sure to have something to suit. In 2008 they launched their new fancy dress website so they could supply their fancy dress online. Play and Party quickly realised they needed to improve the presence of their website on a selection of the UK's main search engines so they used Weblinx Ltd in an attempt to achieve this.

After talks with Play and Party we decided key phrases such as Adult costumes, Adult fancy dress and Adult Halloween costumes would be the strongest phrases in their industry. Play and party provided us with the final copy of their chosen keywords and work could begin on the site. We are well aware that the majority of our clients don't want our work to affect the overall look of their sites which is why we are very careful when we put our clever SEO strategies in place on their websites. This work was uploaded and we could start monitoring the progress of their campaign through special monthly reports that we conducted with special software. Play and Party could also monitor the progress of their campaign via the same reports that we used. If we found any of their phrases were struggling we could rectify the problem so that Play and Party could get the most out of their search engine optimisation campaign. This was an ongoing challenge for the Weblinx team but persistence prevailed and now Play and Party can be found in prime positions on Search engines the likes of Google, MSN and Yahoo.